Social media tips and strategies for florists and flower shops.

Peonies in spring. Dahlias in summer. Chrysanthemums in fall. Amaryllis in winter. Your content calendar writes itself if you follow the seasons — and...
Apr 22, 2026
The florists with 50,000 followers on Instagram are not just posting beautiful arrangements. They are telling stories about the flowers.
Apr 14, 2026
How photographers, florists, planners, and designers use seasonal content strategy to fill their calendars months in advance — the booking timeline, season...
Apr 3, 2026
The beautiful arrangement on a white background looks professional. It photographs well. The colors pop. The stems are perfectly…
Mar 16, 2026
Post a photo of a finished arrangement. Book zero clients. Post a fifteen-second time-lapse of building that same arrangement — hands moving, stems...
Mar 2, 2026